Highlighted Projects
Cala Vista at Madinat Jumeirah
- Exceeded revenue targets and ensured month-on-month growth in restaurant covers.
- Engaged HNWIs and culinary enthusiasts, establishing Cala Vista with high awareness and low cost per cover.
Key Tools: Meta Ads, Google Ads, YouTube, Programmatic Display
Pierchic Long Dinner Series
- Achieved 100% booking capacity soon after each event announcement, surpassing reservation targets.
- Positioned Pierchic Long Dinner Series as an exclusive culinary experience with strong retention among target audiences.
Key Tools: Meta Ads, Google Ads, Programmatic Display, SEO
Balloons at the Palace
- Achieved a 4% conversion rate, driving high footfall and engagement through targeted ads.
- Enhanced brand presence among HNWIs, meeting cost efficiency targets.
Key Tools: Meta Ads, Google Display Network, Programmatic Ads
Big Brunch Series
- Exceeded conversion and reservation targets for each brunch, achieving 85%+ booking rate per event.
- Enhanced visibility and loyalty among HNWIs and culinary enthusiasts, setting new benchmarks in engagement.
Key Tools: Meta Ads, Google Ads, Programmatic, CRM
Media Buying & Agency Management for Jumeirah Group
- Oversaw full-funnel media buying across 20+ restaurants, enhancing media efficiency and lowering costs per cover.
- Collaborated with top-tier agencies to meet KPIs for reservations, awareness, and cost efficiency, delivering impactful campaigns for all restaurants.
Key Tools: Meta Ads, Google Display Network, YouTube, CRM, Analytics
Campaign Planning & Execution Across FIVE Hotels
- Increased direct bookings by over 60%, meeting YOY revenue goals across F&B venues in Dubai and Zurich.
- Led cross-channel campaigns, positioning venues as top choices among HNWIs and culinary enthusiasts.
Key Tools: Meta Ads, Google Ads, Programmatic, Analytics
Business of Preloved Fashion (BOPF)
- Generated over 5M AED in revenue on a lean budget through optimized eCommerce strategies.
- Built a fully optimized site with high engagement, attracting a target audience in luxury resale.
Key Tools: Shopify, Google Ads, Facebook Ads, Analytics
WordPress Implementation with Payment Gateway
- Executed full WordPress sites with payment gateways, creating seamless customer experiences.
- Integrated BNPL (Buy Now, Pay Later) options, enhancing flexibility and customer satisfaction.
Key Tools: WordPress, Payment Gateway APIs, BNPL Solutions